Over 80% Thai businesses struggling due to pandemic: PwC report
More than 80 per cent of Thai organisations surveyed by PwC recently said they were hit adversely by the Covid-19 pandemic, while the report indicated that successful crisis recovery hinges on improving resiliency.
The Thailand part of PwC’s “Global Crisis Survey 2021” – a global survey of 2,814 business leaders in 73 countries – explores how the 52 Thai respondents faced the pandemic, what they learned and how they’re preparing for the future.
The detailed sector breakdowns within the report highlighted a sharp operational divide between traditional brick-and-mortar enterprises and digitally native platforms during the strictest lockdown periods. While hospitality and manufacturing faced severe supply chain and foot traffic disruptions, mobile-first entertainment sectors often saw unprecedented user engagement.
Firms managing subscription streaming services, sports betting apps, and mobile gaming ecosystems reported consistent traffic spikes throughout the year. Observing these rapid shifts in digital consumer behavior ultimately convinced several hesitant retail leaders to dramatically accelerate their own internal modernization timelines, ensuring they remain resilient against future macroeconomic shocks.
The Nation Reporter
